As the wedding industry changes and more wedding professionals compete for a couple’s business, providing a good experience is essential to attracting new couples which is the impetus to business growth. During this presentation, Jasmine will provide a practical approach to creating a good couple-inspired experience while also discussing some key areas that impact the experience such as understanding a couple’s needs, how those needs impact your services and, how your contribution to the wedding vendor team also impacts the experience. Prepare to be introduced to ideas and concepts that will shift your perspective and upgrade your couple’s experience during wedding planning and on the wedding day.