February 25, 2020

Location:  The Bethesdan Hotel • 8120 Wisconsin Avenue  • Bethesda, Maryland | Metro: (Red Line) Bethesda Metro Station – 0.6 miles | Complimentary Parking

Time: 6:00pm – 9:00pm   Registration Deadline: February 20th  Late Fee: extra $10 after February 20th, 5pm.

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Experience Over Everything: Creating a Good Couple-Inspired Experience

As the wedding industry changes and more wedding professionals compete for a couple’s business, providing a good experience is essential to attracting new couples which is the impetus to business growth. During this presentation, Jasmine will provide a practical approach to creating a good couple-inspired experience while also discussing some key areas that impact the experience such as understanding a couple’s needs, how those needs impact your services and, how your contribution to the wedding vendor team also impacts the experience. Prepare to be introduced to ideas and concepts that will shift your perspective and upgrade your couple’s experience during wedding planning and on the wedding day.


Learning Objectives:

  • Define and understand “experience” and its impact to business
  • Learn practical steps for measuring your current couple’s experience
  • Identify and prioritize key elements that create a good experience for couples
  • Walk away with a working plan for improving your business experience

Guest Speaker:

JASMINE SMITH – Entrepreneur & Wedding Expert

Jasmine Smith is an Event Producer and Wedding Expert with a knack for creating and producing experiential concepts and creating spaces for people to connect.

Fueled by her ability to think strategically, collaborate, and plan seamlessly, Jasmine pulls an event, and everyone involved together successfully. She credits these skills to years working as a consultant for a few of the world’s
leading consulting firms, including Porter Novelli, Accenture, and Booz Allen Hamilton.

Jasmine began her career as a volunteer and freelancer working on brand activations, public relations campaigns, and large-scale events. Clients included Gillette, Black Enterprise, Consumer Electronics Association, National Urban League, Boys and Girls Clubs of Greater Washington,
and other nationally recognized brands.

In 2018, Jasmine founded and created D.C. Wedding Week, a platform that exists to create connections and community for wedding creatives. Through curated programming and experiences, people are empowered to grow their brands and business, discover new approaches and perspectives and connect with new people and opportunities. Year one included six events in five days at six different venues across Washington, D.C. attracting 300+ wedding industry professionals and securing more than 40 local and national partnerships valued at more than $28,000.

As Co-Founder of The Coordinated Collective, an award-winning day-of wedding coordination company, Jasmine developed the business model for a service specifically for couple’s planning their wedding. The service ensures couples consider the planning details that impact the experience for the wedding party, guests, and vendors without compromising the couple’s vision. The Coordinated Collective formerly known as Jasmine Smith & Co. has worked with over 200 couples, 100 vendors, and 50 venues in Washington, DC., Maryland, Virginia, and California.

Most recently, Jasmine launched her second company, SmithCo an experiential event production company focused on stage management and event sponsorship. Jasmine continues to work full time as a Consultant for the Food and Drug Administration where she leads a team of project managers responsible for congressionally mandated public outreach efforts.

As a millennial on the move, Jasmine lends her entrepreneurial, planning, and wedding expertise through conference presentations, guest lectures, and workshops. She has offered business advice to the Association of Wedding Professionals of Greater Washington, the Junior League of Washington, the Bullish Conference, the Montgomery County Department of Economic Development, Trinity University and General Assembly.

As a military child, Jasmine was raised all over the world and holds a Bachelor’s degree in Marketing and a Master’s degree in Public Relations and Corporate Communication from Georgetown University. In addition to running her businesses, side-projects and, working full-time, she is a mom to son Tre.

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