April 21, 2020

Webinar – Exclusive Member Event

Time: 5:00pm – 6:00pm   Registration Deadline: April 20th

Marketing your Wedding Business when EVERYTHING has changed!

Even though we might be inclined to write off the rest of 2020, we need to plan now to make up for lost ground in 2021. When we get to the other side of this crisis, we will all need prospects in our sales funnel and business on our calendar. Many of the traditional rules of marketing have been turned upside down, but one thing hasn’t changed: We still need to create awareness with the engaged couples who are using this time to plan their weddings.  In this discussion, we will look at ways to pivot our business model and develop a marketing strategy that will be effective and appropriate in this challenging environment.

Learning Objectives:

  • 5 things that are killing your digital marketing results
  • 10 ways to make your email marketing more effective, and more profitable
  • 5 ways to market your business online that few of your competitors aren’t doing
  • ways to pivot your business model

Guest Speaker:

MARC McINTOSH – Co-Founder of Wedding Show Pros

Marc McIntosh (marcmcintosh.com) has produced wedding shows for more than 25 years, including some of the largest and most attended shows in the country. Marc uses a hands-on approach, treating his clients as partners and helping them become successful marketers. As a nationally recognized speaker, writer, and marketing expert, he has shared his knowledge with thousands of wedding professionals worldwide, most recently as a speaker at the Wedding MBA Convention in Las Vegas and WeddingWire World in Washington, DC.
Marc is the co-founder of Wedding Show Pros (weddingshowpros.com), an association of show producers, and Wedding Pro News (weddingpronews.com), an online resource that provides wedding professionals with the latest industry news.  Marc was instrumental in the production of the We Speak Wedding Marketing video series (wespeakweddingmarketing.com), a valuable sales training resource for wedding professionals.